The Client

Pennsylvania independent record label Back To Back Records takes a straightforward approach to marketing its bands and releases to a loyal following of music-lovers. Ned Russin and Neil Patel of Back To Back let their strong roster of bands and core values as a homegrown independent label represent their business – enabling their product to shine and speak for itself.

Balancing their unique approach and core ethics, Back To Back Records needs a modern and direct approach to marketing their label while not compromising their vision or firmly established branding.

The Work

Preserving Back To Back Records’ consistent image and bringing this to light through a simple-yet-visually appealing way was our primary objective in working with Ned and Neil. The revamped site put content at the forefront, with ease of use to visitors as its backbone. Back To Back’s product-centric vision is brought to life with a site that provides users with a full-scope of what the label has to offer while maintaining a clean and user-friendly interface.