The Client
The vaults of the Emmy-Award winning PBS program FRONTLINE span nearly three decades. Rain Media, a NYC based documentary group is one of the longest running contributors to FRONTLINE. Filming in such high profile locations/situations as Afghanistan and earthquake-shattered Haiti is commonplace for this prestigious company.
Rain Media needed a brand that could equally portray their already established credibility.
The Work
Rain Media needed first and foremost a new identity that could stand proudly alongside their major media counterparts. Drawing inspiration from classic and powerful imagery, we simplified and modernized their logo. This provided a much needed update to their existing status.
Along with their new aesthetic, we provided Rain Media with a website to complement their new look. We streamlined their wealth of content and made it easier for users to access it. It is also updateable by the client using a content management system (CMS).
The Result
Rain Media received an update that re-established their existing brand. Along with the new identity, they launched a cutting edge website that allowed them to more easily connect with their audience.