The Client
The First Annual is a Boston based rock band that has existed for over five years. Recently, they've decided to take their hobby and try to make it into full time endeavor. In 2011, arguably the most important things a musician/band can have is an internet presence.
Connecting fans with you/your band is priority #1 for any professional artist.
The Work
Using Wordpress as a content management system, we delivered a Swiss army knife of a website. Using the branding/aesthetic from their most recent release, the site includes a blog, listening station, and integration with various social media platforms.
The client can also update the site at will with absolute ease.
The Result
Not only did total listens increase for the band's music, but booking increased also. The First Annual embarked on a two week national tour thanks largely in part to their newly increased web presence.
For The First Annual, an optimized web experience means an increased fanbase.